Wednesday, June 3, 2015
#craft How Much Do you Spend on Promotions?
But back to the question of the day...how much should you spend?
I think you should do your research. Here are some questions to ask yourself:
How effective are certain methods?
What can you handle yourself?
What has been effective for your author friends?
What do you anticipate your return on investment will be?
Do you promote a single book or a series?
Where can you get more bang for your buck?
Can you afford it?
We all believe in our books but at some level we have to realize discovery is out of our hands since algorithms drive the search engines. Rankings are affected by how many books are released on the same day yours is. Diluting your potential buyers by flooding the market is out of your hands. You need a team of people to get the reviews up and the promotions launched. Good luck. Remember to help other authors, leave reviews.